- RIDE WITH VIA - Via is a rideshare
- CHALLENGE & DURATION - Create a new digital feature or service for an existing brand and design it on a digital system(in my case, iOS), in two weeks. Increase the social component of ClassPass.
- GOAL - Build a feature in the existing ecosystem that would effectively make the act of working out together, easier.
- ROLE - UX Designer.
- DELIVERABLES - Brief, hypothesis, research themes(drawn from empathy maps), user interviews, personas, competitive analysis, ideation process, wireframes, design solution(high fidelity), Apple watch.